Rachel Sax

Many creative individuals find themselves in a seemingly endless game of tug of war.  On one end, there are bills to be paid.  On the other, there’s creative expression.  If you happen to find a career that fully satisfies both, you’re incredibly lucky but most of us find ourselves stuck at some point in the middle.  Fortunately, with the right planning and execution, you can have both!

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Fashion illustrations by Rachael Sax from Nona E Rose

About three years out of college, I had a steady job with a good company.  I worked with a great team and managed to pay all of my bills with a little left over for a night out and the occasional impulse retail purchase. Working in the fashion industry, you’re surrounded by creative individuals and your mind can’t help but run a mile a minute.  The possibilities seem endless and I yearned to create something of my own.  I created a women’s accessory line called Nona E Rose.  Vintage inspired and named for my grandmothers, the brand has become my personal creative outlet.  Having my own brand has not only allowed me to express myself creatively, but it has actually provided me with new skill sets that have also enhanced my ability to perform in my day job.  I’m better able to take charge of projects, develop strong products, both of which are critical to my daily professional life.  Getting there wasn’t easy and my best advice is to layout a plan involving the following:

1) Conceptualize

Think about what you want to put out there.  Specifically for the fashion industry, think about what you’re giving your customer that they don’t already have.  This should differ from your 9-5 so as not to create a conflict of interest.

2) Strategize and make time

How are you going to get this done without affecting your work performance (and still sleep)?  Since it’s important to keep your passion project totally separate from your 9-5, it’s crucial to set aside time outside of the workday.  When I first began Nona E Rose, I told myself I would commit at least one full night a week. On Wednesdays, no exceptions, I work on my passion project.

3) Seek feedback

Being your own boss creates unique challenges.  A non-biased option will help you craft your approach and bring clarity to your mission.  Find a trusted group of people to bounce ideas off of and really listen to their feedback.

4) Breathe and don’t spread yourself too thin

If you’re exhausted and running on fumes, you will have little creative energy left both for your job and your passion project.  Just like you carve out time to work on your passion project, make sure to carve out personal time for the gym, friends and family, etc.

5) Promote yourself and network

You are your best salesperson and brand advocate.  Take every opportunity to network and get people excited about what you are doing.  There are so many creative entrepreneurs out there. Seek out networks (like bsmart!) to find like minded women to get and give advice.

Don’t worry about catapulting your project to stardom right away.  Just working on something that is unique and all your own is a great experience and will give you so much professional and emotionally.

 

You can learn more about Rachel Sax at www.nonaerose.com.

 

 

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