Vision - A bSMART woman understands that leadership begins with a clear vision for herself and others.

Purpose - A bSMART woman always knows 'why,' as well as, 'what' she's creating.

Empowerment - A bSMART woman lifts herself up and in doing so, lifts up those around her.

Supportiveness - A bSMART woman seeks to understand the goals and dreams of those around her.

Collaboration - A bSMART woman listens as much as she speaks and values the creative process.

Mindfulness - A bSMART woman goes within to quiet her mind and listen for direction and inspiration.

Courage - A bSMART woman always speaks the truth and does what she knows is right.

Perseverance -  A bSMART woman never gives up. Never.

Openness - A bSMART woman opens her heart and mind to those around her welcoming feedback.

Integrity -  A bSMART woman does what she says she will do and communicates with transparency and honesty.

Growth - A bSMART woman welcomes feedback and challenges recognizing they are her path to evolution.

Emotional Intelligence - A bSMART woman seeks to understand another's past to advocate for their future.

Strength - A bSMART woman stands up for herself and those around her, raising her voice even if it trembles.

Resourcefulness - A bSMART woman uses what she has around her to multiply her impact and serve the world.